Wolverhampton Independent Retail Excellence (WIRE) Awards 2018 has announced its support of the city based charity Promise Dreams.

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Promise Dreams aims to make a real difference nationally to children who are seriously or terminally ill.

They have been invited to the WIRE Awards 2018 evening at Molineux Stadium on Tuesday 17 July to raise much needed funds.

Now in its second year, the WIRE Awards are celebrating the best independent retailers in the City of Wolverhampton.  The not to be missed  awards give independent retailers - whether a shop, restaurant, café, hotel, pub or gym - the opportunity to raise the profile of their business and get the recognition they deserve.

The awards, which are being led by Wolverhampton Business Improvement District (BID) and City of Wolverhampton Council are free to enter at Type=links;Linkid=8071;Title=Wire Awards 2018;Target=_blank;. Businesses can enter as many categories as they choose, but retailers who have not yet entered need to hurry as the closing date for entries is midnight on Sunday 29 April, 2018.

Steve Bull MBE, Wolves FC legend and Patron of Promise Dreams, said: "This type of support is amazing for Promise Dreams. The charity helps so many extremely poorly children to have their lives made just that little bit easier, or to bring a smile to their faces after being so brave for so long, and this partnership really helps us to do even more of that.

"We are so excited to have the opportunity to introduce the charity to more independent retailers and are looking forward to the awards themselves."

There are ten honours up for grabs this year, with entries being called for in nine categories, including the headline award 'Independent of the Year'.

All the finalists will go through to a public vote for the prestigious 'The People's Favourite Independent Retailer' award.

Isobel Woods, City of Wolverhampton Council Head of Enterprise, said: "The awards present an amazing opportunity for the city's retailers. It shines a light on the city's independent businesses and recognises the hard work and commitment which goes into running a business.  Those who scooped awards last year have told us that winning has helped to put them on the map and has brought tremendous benefits to their business.

"To also help a Wolverhampton based charity like Promise Dreams at the same time as celebrating the success of our independent retailers is wonderful - and I hope they raise a lot of money."

John Henn, Chair of Wolverhampton BID and managing director of city centre jewellers, TA Henn, said: "The BID supports a number of charities to achieve more for the city through exactly this kind of partnership. It is great to be supporting Promise Dreams."

The award categories that businesses can enter are: Independent of the Year; Excellence in Customer Service; Best Dressed Retail Store; Best Presented Premises; Excellence in Team Development; Hospitality and Leisure Business of the Year; Community Contributor of the Year; Employee of the Year; and Independent Employer of the Year.

The awards are open exclusively for independent businesses whose billing authority for business rates is the City of Wolverhampton Council.

Tickets for the WIRE Awards in Molineux Stadium's WV1 Suite are available at Type=links;Linkid=8071;Title=Wire Awards 2018;Target=_blank;, priced £20 per head.

Businesses interested in sponsorship opportunities and joining the likes of Mander Centre, NCP, and Casino 36 can email cherry@wolverhamptonbid.co.uk.    

Caption (l-r) Back row: Sat Dulay, A Park View Hotel & Hamilton's Restaurant, Samantha Pitfield, Wild Bytes Café, Isobel Woods, City of Wolverhampton Council Head of Enterprise, and Steve Mills, Room by Room. Front row: Steve Bull MBE, Patron of Promise Dreams and John Henn, Chair of Wolverhampton BID

  • released: Tuesday 17 April, 2018