The first WIRE (Wolverhampton Independent Retail Excellence) Awards are supporting city based charity Promise Dreams.

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Promise Dreams aims to make a real difference nationally to children who are seriously or terminally ill.

They have been invited to the inaugural WIRE Awards evening at Molineux Stadium on Tuesday 18 July to raise much needed funds.

Tickets for the WIRE Awards in Molineux Stadium's WV1 Suite are available at Type=links;Linkid=8071;Title=Wire Awards 2017;Target=_blank;, priced £15 per head.

Steve Bull MBE, Wolves FC legend and Patron of Promise Dreams, said: "This type of support is amazing for Promise Dreams. The charity help so many extremely poorly children to have their lives made just that little bit easier, or to bring a smile to their faces after being so brave for so long, and this partnership will really help us to do even more of that.

"We are so excited to have the opportunity to introduce the charity to more independent retailers and are looking forward to the awards themselves."

More than 100 local independent retailers have already entered the WIRE Awards, which are being led by the City of Wolverhampton Council and Wolverhampton BID.

They aim to celebrate the city's great independent businesses, with 12 awards up for grabs.

It is quick and easy to enter at Type=links;Linkid=8071;Title=Wire Awards 2017;Target=_blank; but retailers who have not yet entered need to hurry as the closing date for entries is midnight on Sunday 30 April.

City of Wolverhampton Council Leader, Councillor Roger Lawrence, said: "The inaugural WIRE Awards are shaping up nicely and are already delivering an excellent platform to shout about the wonderful independent retailers we have in the city.

"To also help a Wolverhampton based charity like Promise Dreams at the same time as celebrating the success of our small businesses is wonderful - and I hope they raise a lot of money."

Iain Watkins, speaking on behalf of Wolverhampton BID, added "The BID aims to achieve more for the city through exactly this kind of partnership. I am one of the BID Directors who also represents an independent business in the city, so it is very exciting to see how the WIRE Awards are attracting so much interest in the sector - interest which will also now support an excellent cause."

WIRE Awards categories that businesses can enter are Independent Retailer of the Year, Retail Personality of the Year, Excellence in Customer Service, Best Dressed Shop or Outlet, Employee of the Year, Apprentice or Trainee of the Year, Excellence in Staff Development, Hospitality and Leisure Business of the Year, Community Retailer of the Year, Most Improved Business of the Year, and New Business of the Year.

The awards are open to independent retailers from across the city, provided they have a Wolverhampton postcode.

Sponsors include Mander Centre, Express and Star, Signal 107, Wolverhampton Racecourse, Meercat Associates, Ramada Wolverhampton, NCP, Yarrington, City of Wolverhampton College, BCRS Business Loans, Partners in Progress, Corporate Wolves and Venue Catering Partner.

Caption: Announcing Promise Dreams as the chosen charity to be supported by the WIRE Awards are: Front Row (l-r) Iain Watkins - BID Director, Councillor John Reynolds - Cabinet Member for City Economy at City of Wolverhampton Council, Steve Bull MBE, Patron of Promise Dreams. Back Row (l-r) Vicki Slater - Slater's, Debbie Nutting - Shuga Budz, Ruth Swallow - Windsor Toys and Sarah Dean - Root 66 Hair Care. Photo taken at Molineux Stadium

  • released: Friday 21 April, 2017