Residents who take part will be given wrist worn devices and have access to the app which will generate personalised health recommendations, such as increasing their step count or eating more fruit and vegetables.
In return, people who eat more healthily or exercise more will collect points which they will be able to cash in for rewards which could include shopping vouchers, cinema tickets, gym passes and more.
HeadUp Systems is leading the app pilot, which is due to launch in early 2022. To be eligible to participate, you need to be a resident of Wolverhampton and be 18 or over. You can register your interest in taking part by signing up for free at Health Incentives Pilot today.
Councillor Jasbir Jaspal, the City of Wolverhampton Council’s Cabinet Member for Public Health and Wellbeing, said: “We are very excited to be working with the Office for Health Improvement and Disparities and HeadUp on this important pilot programme to see whether offering incentives can help people make positive changes to improve their health and wellbeing.
“It’s great news that hundreds of local people have already registered their interest in being part of this scheme – and if you fancy getting your hands on some fantastic rewards for taking steps to improve your health and wellbeing, why not sign up today?”
As part of the government’s world leading healthy weight strategy, the new scheme will be part of the Office for Health Improvement and Disparities’ drive to use digital technology to improve physical health and prevent health conditions before they develop.
Public Health Minister Maggie Throup said: “This pilot scheme is an exciting opportunity to see how incentives can inspire people to make healthier lifestyle choices.
“It is great to see hundreds of people have already come forward to take part – if you live in Wolverhampton and would like to get involved you can register your interest online.
“I want to make it easier for people to live healthier lives for longer and the Office for Health Improvement and Disparities is driving forward our levelling up agenda for health across the country.”
