Councils across the West Midlands have teamed up with Skills for Care to help boost recruitment in adult social care throughout the region.

The Every Day Is Different When You Care campaign is being led by the Department of Health and Social Care and supported by the West Midlands Association of Directors of Adult Social Services (WM ADASS) which represents local authorities in the region.

All 14 councils in the West Midlands, including the City of Wolverhampton Council, are supporting the campaign, establishing for the first time, a regional approach to raise the profile of adult social care across the region.

Councillor Sandra Samuels, the City of Wolverhampton Council's Cabinet Member for Adult Services, said: "There is more to adult social care than meets the eye, offering an extremely varied and rewarding profession with opportunities to suit every type of carer, and so we're very keen to encourage as many people as possible to consider a career in care.

"This new campaign will help people understand more about adult social care and the various job roles available in domiciliary care and residential care, tackle any myths they have about the sector, and explore whether a job in social care would be right for them."

As well as providing a valued and critical service to some of the country's most vulnerable citizens, adult social care provides an occupation and an income for hundreds of thousands of people.

In the West Midlands alone, around 160,000 people already work from 4,100 locations and it is estimated that demand for their services is such, that by 2030, somewhere between 45,000 and 70,000 new jobs will need to be filled.

To find out more about working in the care sector in Wolverhampton, please see Wolverhampton Workbox's guide to Careers into Care, call the Wolves at Work team on 01902 554400 or For more information about the campaign please visit Every Day Is Different When You Care.

Andy Begley, Chair of West Midlands ADASS, said: "This is a very productive and exciting time in adult social care. The rapidly growing sector continues to evolve and transform in creative and innovative ways, bringing exciting new job vacancies and lots of opportunities to develop and progress. There's never been a more exciting time to be part of this vibrant and dynamic sector.

"The sector is also one of the biggest employers in the country, by some estimates employing more people than the NHS, and contributes literally billions of pounds to the West Midlands' economy.

"Demand for its services will grow and grow for the foreseeable future. We therefore want to encourage people across the West Midlands to see what great career prospects, and opportunities for progression there is in social care across the region."