Shoppers in Bilston can find out more about an exclusive initiative offering adults rewards such as supermarket vouchers in return for making healthier choices by catching up with the Better Health: Rewards bus.

It will be at Bilston Market from 9am to 1pm tomorrow (Friday 24 February) and Saturday (25 February), with staff on hand to talk to shoppers about the Better Health: Rewards programme and showing people how to sign up, download the free app and order a free fitness tracker if they need one.

Wolverhampton has been selected by the Government's Office for Health Improvement and Disparities to exclusively pilot Better Health: Rewards, designed to test whether offering rewards and incentives can help people to eat better and increase their physical activity levels.

It is open to everyone aged 18 and over who lives in Wolverhampton. They will be given personalised health challenges, such as increasing their step count or eating more fruit and vegetables, with people able to earn points for completing these challenges which they can swap for rewards.

And, over a period of 20 weeks, participants will be able to collect points for each goal they complete which they can then exchange for rewards including discounts for cinema or theme park tickets, and clothes or food vouchers.

Major supermarkets including Sainsburys, Aldi, Morrisons, Tesco and Asda are participating in the scheme so users can earn money off their food shop. 

Hundreds of other rewards are also on offer, including vouchers for retailers like Amazon and Argos, and passes to gyms and leisure centres across Wolverhampton including the council's WV Active leisure centres, PureGym, Places Leisure and Complexions. 

Councillor Beverley Momenabadi, the City of Wolverhampton Council's Cabinet Member for Children and Young People, said: "Wolverhampton is the only place in the country to be involved in this pilot, so this is a great opportunity for residents; not only will you have the opportunity to earn at least £40 in rewards for making small changes that will help improve your health and wellbeing, but you will also be given a free fitness tracker if you haven't already got one.

"So, if you haven't already done so, please don't miss out. You can sign up for Better Health: Rewards by downloading the free app from your app store, and if you want to find out more, visit Better Health: Rewards or pop along to the Better Health: Rewards bus at Bilston Market this Friday or Saturday!"