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The university has agreed to cover the costs of the 26 recently installed city boundary signs for the next 5 years - with each one now also showing university branding.
The signs on the main routes into the city showcase Wolverhampton's proud heritage and profile city attractions such as Wolverhampton Art Gallery, Civic and Wulfrun Halls, Grand Theatre, Banks's Brewery, Molineux Stadium, Monmore Green Stadium, and Wolverhampton Racecourse.
Katharine Clough, Director of External Relations at the University of Wolverhampton, added: "We feel this is a great way to show people travelling into the city some of the world class organisations and businesses that are based here.
"We have been working closely with the council and other partners to showcase the city and help raise its profile as a place to live, work, learn, socialise and do business in.
"There is a lot of fantastic work going on in and around Wolverhampton and we're really proud of the regeneration and investment going into the area. Wolverhampton is changing for the better and this is an ideal way to highlight the positives for both visitors and the local community."
City of Wolverhampton Council Cabinet Member for City Economy, Councillor John Reynolds, said: "We are delighted the University of Wolverhampton has agreed to become our advertising partner on these signs, which show pride in our city and welcome visitors to the City of Wolverhampton.
"The signs promote the city's attractions and the features that make it distinctive and unique, as well as help drive further investment, which in turns leads to jobs.
"The messages on the signs come from research with local people about what makes them feel most proud of the city."
- released: Wednesday 21 February, 2018