City of Wolverhampton Council has launched a campaign to encourage residents to report fly tippers to make them pay for their selfish criminal behaviour.

As part of the Keep Your Street Neat campaign, the 'Shop a tipper' initiative calls out to residents who spot fly tippers to report the offender to the council for a £100 reward following a successful fine or prosecution. 

The council, which recently brought its waste services in house, will be changing how it responds to fly tipping reports working closely with its now in house waste services team to remove fly tipping swiftly once it is reported. This will be coupled with a tough new approach to identify and deal with the perpetrators of this unacceptable crime. 

Councillor Steve Evans, Cabinet Member for City Environment, said: "As a council, we make it our priority to keep our city clean and tidy. But little resource and repeated acts of fly tipping makes it almost impossible to achieve.

"At a time when the council needs to cut budgets by £40 to £50 million potentially over the next 5 years, we need to pull together to reduce unnecessary expenditure and clamp down on illegal behaviour of fly tippers, which costs taxpayers over £300,000 each year to clean up.

"We know there are people out there who know who the fly tippers are. I encourage you not to ignore these criminal acts and become our eyes and ears by reporting those responsible and helping us keep our streets neat."

To find out more about the initiative visit Shop a Tipper.