Located in Queen Square, The Shop in the Square will provide a showcase for local small businesses.
In a message of goodwill to The Shop in the Square manager, self-employed designer and maker Charlotte Clark, and the local businesses that will be providing the stock, Mary Portas said: "When I published my Portas Review on the High Streets I hoped it would be the impetus for action on our high streets, not a document to gather dust on Whitehall shelves.
"I've been thrilled by the response of people and communities up and down the country who have seized this opportunity, and with or without central Government funding, are turning their creative ideas into reality and bringing people back to their High Streets."
The Shop is the latest initiative of the High Street Innovation Fund and Wolverhampton Portas Pilot project which is designed to tackle vacant premises in the city centre.
Around 30 new start-up businesses will be showcasing their goods and they'll be guided on how to develop, market and price their products.
Cabinet Member for Economic Regeneration and Prosperity, Councillor Peter Bilson said: "The Shop in the Square fits with the council's commitment to encourage the growth and prosperity of independent traders. They provide distinctiveness and colour to our city centre retail offer and create a real buzz for shoppers and visitors."
Products to be featured in the shop include many from contestants and winners in the recent Idea2Reality competition and include clothing and accessories, gifts, jams and preserves, chocolates, home décor and much more.
Shop in the Square will be trading Monday through to Saturday from 22 June to Christmas Eve.
- released: Friday 21 June, 2013