Wolverhampton City Council has teamed up with Kirpa Foodbank to collect donations of toys, gifts and toiletries which will be given out to homeless children and families over the festive period.
They are appealing for help and support from people who have any new items which they can spare for the appeal.
A collection point has been set up at the council's Civic Centre, while items can also be dropped off at other locations around the city over the next few days.
Organisers are keen to receive any new toys and gifts suitable for boys and girls aged from 0 to 16, while they'd also appreciate new toiletries including bath towels, flannels, shampoo, soap, toothpaste, tooth brushes, nappies and soap.
All the items will be donated to and distributed by volunteers from the city council, local hostels and homeless shelters and will go to local homeless families as well as the YMCA Pendeford, The Haven, The Good Shepherd Ministry and Shelter in Birmingham.
Councillor Elias Mattu, Wolverhampton City Council's Cabinet Member for Leisure and Communities, said: "It is hard enough that people are in hostels and temporary accommodation at any time of the year, so these organisations have come together to give some of our needy families and children a little gift for Christmas.
"We know that many households are struggling this year but if they can spare any items, no matter how large or small, it would be hugely appreciated."
Toys and toiletries can be dropped off at the collection point at the Civic Centre during normal office hours until Monday 23 December, 2013, while collection points for toys only are also available at Newhampton Arts Centre, The Haven, Lichfield Street Opticians, Banga-Kumari Solicitors and Nanaksar Thath Gurdwara until next Thursday 19 December, 2013.
Councillor Mattu added: "Toys and toiletries have almost become a luxury item for these families. It's a small gesture I know, but it would make a world of difference to be able to lift them out of their hardship for a day at least - and help them maintain their dignity and respect."
- released: Wednesday 11 December, 2013