Midland Expressway, who operates the M6 Toll Road, has agreed to let members of the Road Haulage Association (RHA) access the route free of charge throughout July.
The Black Country LEP, The Association of Black Country Authorities (ABCA) and the Black Country Chamber of Commerce have been lobbying for better use of the road to help alleviate network congestion by making better use of an underutilised asset.
The aim of the trial, which was agreed following negotiations between Midland Expressway and the RHA, is to see if using the M6 Toll Road benefits businesses that use it.
Laura Shoaf, Black Country Transport Director, said: "This is excellent news for businesses in the region for whom congestion has a direct impact on their bottom line"
"We have been calling for better use of the M6 Toll Road and an offer such as this one will help ensure that the people and goods can move to and through our region.
Colin Leighfield, Chair of Black Country Chamber of Commerce's Transport Group said: "This is an important and long-overdue first step in maximising the potential of the Toll Road, which is one of our region's most under-utilised assets.
"Evidence from Chamber members demonstrates that regular use of the Toll Road for most freight and logistics firms is just not financially viable at current prices.
"With 53million tonnes of freight a year carried from the West Midlands Metropolitan Area to national and international markets, logistics movements are central to our economy.
"We would encourage Toll Road officials to engage in a dialogue with the wider business community with a view to opening similar offers out to all hauliers and logistics firms in the near future.
"By working together we can help ensure that this trial ultimately leads to significantly greater usage of the Toll Road to free up more capacity on the M6."
- released: Friday 19 April, 2013