What should be championed?

An effective issue to be championed is one that is:

• an agreed sustainable and corporate priority; if not then time and resources will be focussed upon an issue that may loose impetus and drop off the local or national agenda
• an issue that cuts across a number of portfolios or service groups
• an issue that can be defined in terms of its remit. If left open ended, there is a danger that the remit will be too unwieldy to manage effectively and will, as a consequence, add little value to the organisation.